With continuous price hikes of titanium dioxide, coating enterprises are facing sharply mounting cost pressure! Two major grand events for the coating industry kicked off simultaneously in Shanghai in July. Liaoning Xinda Talc, a leading enterprise across the full industrial chain of the talc sector, participated in both events. It took the lead in industry discussions and sought cooperation at the exhibitions. At forums, it delivered forward‑looking interpretations of industry trends, while its booth featured the new high‑whiteness talc powder SD‑9802AT, delivering a highly efficient cost‑cutting solution for coating formulations.
July 13 – 14
Asia‑Pacific Coatings Industry Development Conference
Venue: The Qube Hotel Shanghai Pudong Green
At this conference, Yu Shikai, General Manager of Xinda Talc, will give a special speech titled Current Status and Future Development Trends of the Global Talc Industry. Leveraging its self‑owned multi‑million‑ton ore mines and integrated deep‑processing advantages, General Manager Yu Shikai will analyze the core properties of talc including its lamellar structure, high barrier performance and low loss, against the backdrop of global talc supply‑demand patterns and the persistent instability of raw‑material supplies in the industry. He will also share supporting solutions for titanium dioxide reduction, offering valuable industry references for R&D and procurement managers.
Substantial Reduction in Titanium Dioxide Dosage for Effective Cost Control
Multiple price increases of titanium dioxide in 2026 have squeezed corporate profit margins. SD‑9802AT can replace 10%‑30% of titanium dioxide in formulations. Its unit price is more than 10,000 RMB per ton lower than that of titanium dioxide. Adding 10% of this product can cut raw‑material costs by hundreds of RMB per ton of coating.
Comparable Performance with No Compromise on Coating‑film Quality
Boasting a whiteness of 98.0%, it shows minimal differences in reflectance and 60‑degree gloss compared with pure titanium‑dioxide systems. It provides auxiliary enhancement of hiding power and enables smooth tinting, making it compatible with coating systems such as white paints and light‑colored paints.
Natural Lamellar Structure to Boost Comprehensive Coating Performance
Its distinctive layered mineral structure lengthens the water‑vapor penetration path and improves the coating film’s acid‑alkali resistance, weatherability and anti‑aging performance. With a Mohs hardness of merely 1, it lowers abrasive wear on equipment and enhances levelling and workability of coatings during application.
Two additional talc powder grades for coatings, SD‑9040Z and SD‑9360Z, will also be on display onsite. Featuring low oil absorption and excellent dispersibility, they mitigate surface defects such as orange peel and pinholes on coating films and stabilize product quality in mass production.
July 15 – 17
Venue: Shanghai New International Expo Centre
Booth: Hall E2‑2075
Drawing on high‑quality self‑owned mine resources in southern Liaoning, Xinda Talc’s products inherit the natural unique layered‑lamellar mineral structure, endowing the powder materials with outstanding filling, weather‑resistant, levelling and barrier properties. Custom powder solutions have been developed for diverse market segments within the coating industry. At this Shanghai exhibition, we will showcase our full lineup of core coating‑grade products, catering to all requirements for industrial applications, architectural decorative coatings, heavy‑duty anticorrosive coatings and cost optimization. The core advantages of each product are outlined below:
SD‑9040Z for Industrial and Architectural Coatings
Suited for industrial steel‑structure and architectural protective coating systems, it optimizes three key indicators: 20% higher impact resistance, 20% lower oil absorption, and 30% improved coating‑film levelling performance. It delivers remarkable low‑oil‑absorption filling capacity, eliminates granular pinholes on coating films, and strengthens weatherability and anti‑aging properties of coatings. It features broad resin compatibility and works well for floor paints and industrial topcoats. It forms uniform and smooth films during application and resists delamination and precipitation upon long‑term standing.
SD‑9360Z for Interior Wall Latex Paints
Developed specifically for interior architectural latex paints, it has a uniform particle‑size distribution and stable oil‑absorption values, alongside excellent scrub resistance. Free of coarse particles, it ensures smooth and even painted walls and consistent batch‑to‑batch finished‑product quality. Compatible with various paints and coatings, it allows flexible adjustment of addition dosage, balancing painting feel and production costs.
SD‑9018 for Metallic Anticorrosive & Marine Coatings
A core filler for marine and heavy‑duty anticorrosive coatings, it delivers prominent film‑thickening effects and exceptional salt‑spray resistance, acid‑alkali resistance and UV‑aging resistance. Its low oil absorption and high filling capacity directly cut resin consumption by 15%‑20% to lower raw‑material costs. The powder maintains stable suspension and dispersion, with no sedimentation after seven days of coating standing. The resultant coating films exhibit excellent adhesion and impact resistance, making it the preferred choice for protection of offshore facilities and outdoor metal components.
Free sample collection and one‑on‑one formulation tuning consultations are available onsite. Custom filler compounding solutions can be tailored for different coating systems to address multiple challenges concerning cost, coating‑film performance and production stability in one stop.
An industry‑trend sharing session paired with a star new product for cost reduction. Join the summit from July 13 to 14 for in‑depth industry insights, and visit Booth E2‑2075 from July 15 to 17 to explore the new cost‑saving solution SD‑9802AT. Liaoning Xinda Talc looks forward to meeting coating‑industry peers from across the nation in Shanghai, and jointly overcoming the industry’s cost‑related challenges with high‑quality mineral fillers!
